Are you having trouble finding clothes that fit? Are all size charts the same?
NO! They are not. And it's NOT you.
It's our fashion industry and how it has changed over the years.
One article from Today.com states, "What's happened over time is that (brands) have evolved their sizing to represent who they believe their core customer is," she said. "That's why we have so much inconsistency. If you have a brand catering to a 60-year-old customer, their size medium is going to be representative of their demographic. If you contrast that with a brand serving a tween or teenage customer, their size medium is going to look very different."
In theory, that means your size should at least remain the same within a single brand, but that's not always the case either. Research from True Fit shows the actual waistband measurement of a pair of women's size 6 or 28 jeans can vary by more than 5 inches, depending on the brand. (That variance increases when grouping together different rises, from low to high.)"
Want to read more about how sizing has changed?
Check out this link from Time.com:
(Be sure and look at the charts and video)
So there you have it.
Finding True to Fit sizes, especially Plus sizes can be quiet a challenge.
One Bustle.com blogger had this to say about plus size shopping, "Trying on and shopping for clothes used to be one of the most anxiety-inducing things for me," Chicago-based writer for Bustle Alani Vargas, who wears a size 16, says. "I would get so discouraged and be in a foul mood for hours...It's taken 22 years for me to really be okay with my body, to love it for all that it is, to realize that 'healthy' and 'beautiful' come in all shapes and sizes, and in turn be okay with how my shopping experiences go."
So we want to let you know that you are beautiful, that the size on your clothing tag does not represent who you are, and we are here to help you. It doesn't matter if your a size 2 or a size 22...you matter and you should be able to find clothing that fits comfortably and looks amazing!
We have been doing our research to find better "True to Size" Plus options and we believe we are making progress! We have several different Plus size options coming in this Spring! Please come by, try some items on, and let us know how they fit! If you shop online, order the size you normally wear and try it on at home. If it needs to be exchanged please call us and we will help you through your shopping experience. This is how you find brands that fit you the way you like. It takes time and that is ok. We will be here to assist you!
Be sure and watch our Facebook page for all new items and click on the Newsletter option to sign up for news and blog postings!
Bertie & Olif
207 W Walker St.
Breckenridge, TX 76424
Monday - Friday: 10a-6p